PPC Search Engine Marketing Overview
PPC search engine marketing for fast results and focused traffic
Don't have the patience and time to wait for organic search results? We can get you speedy site conversions and targeted traffic with PPC search engine marketing
PPC Search Engine Marketing (Pay-Per-Click) or PPC Advertising as it is also called, is a fast, effective way to website promotion. Unlike organic search engines, where results can mean a matter of several months, we use PPC search engine marketing to give you fast results and more targeted traffic in a matter of days. You can tailor your PPC advertising plan to fit precisely to your budget, business model and growth projections.
PPC Search Engine Marketing (Pay-Per-Click) or PPC Advertising as it is also called, is a fast, effective way to website promotion. Unlike organic search engines, where results can mean a matter of several months, we use PPC search engine marketing to give you fast results and more targeted traffic in a matter of days. You can tailor your PPC advertising plan to fit precisely to your budget, business model and growth projections.
How does PPC search engine marketing work?
PPC search engine marketing lets you bid on keywords that are relevant to your site. You can send your site description and title along with preferred keywords to the search engines, specifying the amount of money you will spend on each keyword. After the search engine processes this request, your ad appears on the SERPs, whenever any of the keywords specified are queried upon. If a visitor clicks on the ad to go to your site, you are charged the bid price of that specific keyword.. Depending on your bid amount, whether it is high or low in comparison to others, you may get a high ranking or lower one. Bidding for keywords effectively without spending too much is a matter of skill-where we as experienced professionals can help.
Prominent PPC search engines and programs
PPC search engine marketing is very important if you are going in for a concerted Internet marketing strategy. Online reach is crucial for any Internet marketing effort. Overture (now Yahoo Search Marketing), claiming to reach 80% of Internet users is the most expensive and competitive PPC search engine around. It is responsible for the top 2-3 paid listings on Yahoo, MSN, Excite, AltaVista, Infospace and AllTheWeb among others. Google Adwords is also another popular PPC advertising program that displays PPC ads on Google, Ask Jeeves, Lycos, AOL, Search.com, Netscape and more. However Google Adwords is slightly different in the sense that it determines search engine rankings for your PPC ad not just on your bid amount, but also on your click-through rate. That is why, it is all the more necessary to have strong copy and engaging descriptions written by competent professionals.
Premium PPC certifications
Your PPC campaign will be managed by Netsmartz professionals who are certified PPC professionals. Their wide experience and credibility are further borne out by these certifications:
Qualified Google Advertising Professional
This prestigious certification is awarded by Google Adwords only on passing the Google Advertising Professional Exam and conforming to their set parameters.
Yahoo Search Marketing Ambassador
This certification is presented by Yahoo Search Marketing on passing the Yahoo! Search Marketing Ambassador test.
Benefits of PPC search engine marketing
Interested in our PPC Services? Request a Quote
PPC search engine marketing lets you bid on keywords that are relevant to your site. You can send your site description and title along with preferred keywords to the search engines, specifying the amount of money you will spend on each keyword. After the search engine processes this request, your ad appears on the SERPs, whenever any of the keywords specified are queried upon. If a visitor clicks on the ad to go to your site, you are charged the bid price of that specific keyword.. Depending on your bid amount, whether it is high or low in comparison to others, you may get a high ranking or lower one. Bidding for keywords effectively without spending too much is a matter of skill-where we as experienced professionals can help.
Prominent PPC search engines and programs
PPC search engine marketing is very important if you are going in for a concerted Internet marketing strategy. Online reach is crucial for any Internet marketing effort. Overture (now Yahoo Search Marketing), claiming to reach 80% of Internet users is the most expensive and competitive PPC search engine around. It is responsible for the top 2-3 paid listings on Yahoo, MSN, Excite, AltaVista, Infospace and AllTheWeb among others. Google Adwords is also another popular PPC advertising program that displays PPC ads on Google, Ask Jeeves, Lycos, AOL, Search.com, Netscape and more. However Google Adwords is slightly different in the sense that it determines search engine rankings for your PPC ad not just on your bid amount, but also on your click-through rate. That is why, it is all the more necessary to have strong copy and engaging descriptions written by competent professionals.
Premium PPC certifications
Your PPC campaign will be managed by Netsmartz professionals who are certified PPC professionals. Their wide experience and credibility are further borne out by these certifications:
Qualified Google Advertising Professional
This prestigious certification is awarded by Google Adwords only on passing the Google Advertising Professional Exam and conforming to their set parameters.
Yahoo Search Marketing Ambassador
This certification is presented by Yahoo Search Marketing on passing the Yahoo! Search Marketing Ambassador test.
Benefits of PPC search engine marketing
- PPC search engine marketing is a fast way to get results, even if you are just launching a website with no prior search engine visibility or link popularity.
- You don’t need laborious search engine optimization processes to get a top listing and PPC search engine marketing is much faster to implement as well.
- Higher search engine rankings are more easily attainable since the price of your bid is also important in the ranking process.
- PPC search engine marketing campaigns are perfect for seasonal offers or promotions, which are largely time bound.
- You can easily change keywords if they are ineffective, unlike organic search engine optimization, where changing keywords could mean an effort of several weeks.
- Highly targeted traffic can be achieved with PPC search engine marketing. In fact, you can even target multiple audiences with different PPC ads, each focused on different keywords.
- Since you pay only for click throughs to your site, you are sure of getting very focused traffic through your choice of keywords.
- PPC search engine marketing lets you have more creative freedom. Since it is not search engine optimization that is driving traffic to your site, you can even get traffic on Flash sites and ‘designer’ sites. Such websites would be almost impossible to optimize for in organic search engines.
- Pay-per-click advertising is more economical than conventional advertising. With good PPC bid management and tracking of PPC ROI, we ensure you get an even better return on your investment.
Interested in our PPC Services? Request a Quote