PPC Bid Management Strategies
Minimum bid amounts for maximum profits
Giving you a higher PPC ROI with effective PPC Bid Management
PPC Bid Management can be an expensive experience for the uninitiated. Bid prices can spin crazily out of hand and yet produce a negligible PPC ROI, which is why you need us. We provide active, hands-on PPC Bid Management, which can significantly lower your PPC search engine marketing costs. We consider a variety of factors while formulating your PPC bid management strategy:
PPC Bid Management can be an expensive experience for the uninitiated. Bid prices can spin crazily out of hand and yet produce a negligible PPC ROI, which is why you need us. We provide active, hands-on PPC Bid Management, which can significantly lower your PPC search engine marketing costs. We consider a variety of factors while formulating your PPC bid management strategy:
Keyword Selection Course
First we determine your maximum cost per click
How much should each keyword command in terms of CPC (cost per click)? This, we discuss with you since the CPC could vary over time and across various search engines.
The CPC could be computed in several ways:
Using different PPC search engine marketing strategies for Google Adwords and Overture (now Yahoo Search Marketing)
Since both these PPC programs follow quite different ranking strategies, our PPC bid management strategy also differs for both search engine programs. Overture’s (now Yahoo Search Marketing) results are ranked according to the bid while Google takes into account both- bid and CTR (click through rate).
PPC bid management that looks beyond No.1
Our PPC bid management strategy aims at maximum results at minimum cost. We believe it is needless to pay prohibitive amounts in bid money for the top spots. Many searchers try out quite a few queries before finding results that actually match what they were looking for. We may bid on your account for keywords that command lower bids and still achieve respectable CTRs.
Customizing PPC bids to fit your budget
We track your site traffic on the basis of the keywords used. We monitor which ads on which search engines are bringing you maximum traffic and accordingly tailor your PPC bids. We also consider your desired onscreen location and size for your PPC ad, whether above the fold or below, and whether the ad display should be brief or full size.
Our PPC bid management takes advantage of bid gaps
With us, PPC search engine marketing is an ongoing process. We constantly monitor bids on search engines to take advantage of any natural gaps in the bid amounts of different bidders. For example, big name advertisers sometimes advertise in bulk, paying high PPC bid amounts. There could be a large gap in bid amounts of these and the next advertiser. It’s good PPC bid management strategy to occupy this slot in between. This position assures you of a good ranking at a competitive price.
Interested in our PPC Services? Request a Quote
How much should each keyword command in terms of CPC (cost per click)? This, we discuss with you since the CPC could vary over time and across various search engines.
The CPC could be computed in several ways:
- Taking the average of the top 5 bids on Overture (now Yahoo Search Marketing) for your keyword.
- Determining a bid amount according to your expected profit margins.
- Allocating a bid amount according to your PPC advertising budget.
Using different PPC search engine marketing strategies for Google Adwords and Overture (now Yahoo Search Marketing)
Since both these PPC programs follow quite different ranking strategies, our PPC bid management strategy also differs for both search engine programs. Overture’s (now Yahoo Search Marketing) results are ranked according to the bid while Google takes into account both- bid and CTR (click through rate).
PPC bid management that looks beyond No.1
Our PPC bid management strategy aims at maximum results at minimum cost. We believe it is needless to pay prohibitive amounts in bid money for the top spots. Many searchers try out quite a few queries before finding results that actually match what they were looking for. We may bid on your account for keywords that command lower bids and still achieve respectable CTRs.
Customizing PPC bids to fit your budget
We track your site traffic on the basis of the keywords used. We monitor which ads on which search engines are bringing you maximum traffic and accordingly tailor your PPC bids. We also consider your desired onscreen location and size for your PPC ad, whether above the fold or below, and whether the ad display should be brief or full size.
Our PPC bid management takes advantage of bid gaps
With us, PPC search engine marketing is an ongoing process. We constantly monitor bids on search engines to take advantage of any natural gaps in the bid amounts of different bidders. For example, big name advertisers sometimes advertise in bulk, paying high PPC bid amounts. There could be a large gap in bid amounts of these and the next advertiser. It’s good PPC bid management strategy to occupy this slot in between. This position assures you of a good ranking at a competitive price.
Interested in our PPC Services? Request a Quote