PPC Advertising Process
A methodical approach to PPC yields solid dividends
A well defined PPC advertising campaign
management process
When you approach us for a PPC advertising campaign, you can rest assured that we will orchestrate the effort from start to finish. Our PPC campaign management team usually targets one or both the PPC giants-Overture (now Yahoo Search Marketing) and Google Adwords. We carry out your PPC search engine marketing effort in well defined stages:
When you approach us for a PPC advertising campaign, you can rest assured that we will orchestrate the effort from start to finish. Our PPC campaign management team usually targets one or both the PPC giants-Overture (now Yahoo Search Marketing) and Google Adwords. We carry out your PPC search engine marketing effort in well defined stages:
Keyword Selection Course
Keyword research and analysis
We study your business and competition closely in our keyword research process to define a list of keywords that will be the mainstay of your PPC advertising campaign. The Google keyword suggestion tool to determine the competitiveness and popularity of the phrase. We also determine what amounts your competitors are bidding for your keywords.
Writing PPC advertising copy
In PPC advertising, the text you put in your ad is extremely important. That is why our expert SEO copywriters create PPC advertising copy that is persuasive and has the potential to rouse your target audience to action.
Analyzing traffic and landing page evaluation
We research the typical and atypical paths by which users enter your site and make a note of their entry and exit points. We also evaluate your site's landing pages, i.e. the pages on which a user will land after clicking through from your PPC ad. If needed, we may suggest new options for these, make changes in text or even structural changes in the page. This is well worth the effort since landing pages play an important role in site conversions.
Site conversion analysis and metrics
We analyze the traffic coming to your site from your PPC ads. What percentage of visitors has converted? Site conversion here refers to your users performing certain specific actions on your site. These could be as varied as buying a product, signing up for a newsletter or simply registering for a free trial. These conversion points need to be decided by you in advance.
PPC ROI tracking for PPC advertising
PPC ROI tracking is nothing but monitoring the returns on investment on your pay per click advertising campaign. We compare the value of visitor conversion to the cost of actual PPC advertising. We even track how many conversions you achieved, with which keyword, on which search engines.
Setting up your PPC advertising campaign
We set up your PPC advertising campaign in totality after consultation with you. We submit your keywords, bids and ad copy to various search engines after approval from you and monitor the results closely.
PPC Bid Management and great CTRs
PPC Bid Management is a very competitive arena and takes some experience. It is very easy to overbid on popular words. We never lose sight of your bottom line and watch bid prices like a hawk. With careful PPC bid management it is possible to bid for not-so-popular words and still achieve spectacular CTRs (click through rates) and conversions.
PPC Advertising Campaign reports
We give you weekly reports based on the performance of your PPC advertising campaign and analyze them for you. These give you a snapshot of how well your PPC campaign is doing.
PPC Advertising Campaign alterations
We try to keep your ROI at optimum levels by making changes in your PPC advertising campaign when needed. We may try out other keywords or have different phrasing options with the same keywords within multiple ads to test which ad pulls the best.
Interested in our PPC Services? Request a Quote
We study your business and competition closely in our keyword research process to define a list of keywords that will be the mainstay of your PPC advertising campaign. The Google keyword suggestion tool to determine the competitiveness and popularity of the phrase. We also determine what amounts your competitors are bidding for your keywords.
Writing PPC advertising copy
In PPC advertising, the text you put in your ad is extremely important. That is why our expert SEO copywriters create PPC advertising copy that is persuasive and has the potential to rouse your target audience to action.
Analyzing traffic and landing page evaluation
We research the typical and atypical paths by which users enter your site and make a note of their entry and exit points. We also evaluate your site's landing pages, i.e. the pages on which a user will land after clicking through from your PPC ad. If needed, we may suggest new options for these, make changes in text or even structural changes in the page. This is well worth the effort since landing pages play an important role in site conversions.
Site conversion analysis and metrics
We analyze the traffic coming to your site from your PPC ads. What percentage of visitors has converted? Site conversion here refers to your users performing certain specific actions on your site. These could be as varied as buying a product, signing up for a newsletter or simply registering for a free trial. These conversion points need to be decided by you in advance.
PPC ROI tracking for PPC advertising
PPC ROI tracking is nothing but monitoring the returns on investment on your pay per click advertising campaign. We compare the value of visitor conversion to the cost of actual PPC advertising. We even track how many conversions you achieved, with which keyword, on which search engines.
Setting up your PPC advertising campaign
We set up your PPC advertising campaign in totality after consultation with you. We submit your keywords, bids and ad copy to various search engines after approval from you and monitor the results closely.
PPC Bid Management and great CTRs
PPC Bid Management is a very competitive arena and takes some experience. It is very easy to overbid on popular words. We never lose sight of your bottom line and watch bid prices like a hawk. With careful PPC bid management it is possible to bid for not-so-popular words and still achieve spectacular CTRs (click through rates) and conversions.
PPC Advertising Campaign reports
We give you weekly reports based on the performance of your PPC advertising campaign and analyze them for you. These give you a snapshot of how well your PPC campaign is doing.
PPC Advertising Campaign alterations
We try to keep your ROI at optimum levels by making changes in your PPC advertising campaign when needed. We may try out other keywords or have different phrasing options with the same keywords within multiple ads to test which ad pulls the best.
Interested in our PPC Services? Request a Quote