Off page factors are also an important part of our search engine optimization strategy
The search engine optimization strategy will also take into account off page factors on your website, like Link Popularity. If your Page Rank is too low, we make certain recommendations to rectify this. In many cases, we recommend our own link building services to increase Link Popularity, so it is a coordinated SEO effort.

Studying website content
We study your content and advise you on what immediate steps you could take to improve it. Perhaps, you would need to add a few pages based on new keywords, include a few articles or submit press releases.

Keyword Research and Selection
After the search engine visibility analysis is done, we get started on keyword selection. We may recommend you some keywords with better potential or it may happen that your current keywords are perfectly satisfactory. In either case, we will research the keywords in a keyword analysis tool like Wordtracker for more competitive words and popular variations of your keywords and keyphrases.

Incorporating the keywords for website optimization
The website optimization process begins. We now take your keywords and include them in strategic positions on your website. These locations include page titles, keyword meta tags, description meta tags, page content, anchor text, call to action links, page headers, sub headlines, alt text and domain names. If need be, we advise you to create FAQ pages, articles, white papers, press releases or other informational pages to serve as vehicles for keyword-rich content - so essential for website optimization.

SEO Copywriting
One of the factors that can make or break your site in the search engine rankings race is website content. Our content writers understand the SEO process and you can depend on them to create search engine friendly, relevant content using your selected keywords. By relevant, we mean content that is richly optimized for your selected keywords and provides high quality, original information pertaining to your website's area of interest. At Netsmartz, we use the right keywords with the right keyword density and frequency while creating highly original, engaging content to steer your site to the top of the SERPs.

Our SEO copywriting may involve:

• Writing the entire content for your site from an SEO perspective.
• Tweaking existing content to introduce relevant keywords in the right mix.
• Making changes in your website's page titles, keyword meta tags, description meta tags, page content, anchor text, call to action links, page headers, sub headlines, alt text and domain names.
• Writing keyword rich articles, FAQs, white papers for the site that provide valuable information to users.

Search Engine Friendly Web Design
At Netsmartz, we realize that the right website structure and design can play a big role in successful search engine optimization. If your current website lacks crawlability due to design and structure, you can rely on us to provide you design options that are attractive, well laid out and yet, very search engine friendly.

Some of our search engine friendly design principles

• We like to have a clear site navigation scheme and linking structure so that your website becomes search engine friendly.
• We avoid placing text embedded in images as this text cannot be spidered by search engines.
• We advise against having all-Flash sites, as these are almost impossible for most search engines to spider.
• We also avoid extensive use of tables in your web pages as these are thought to be a deterrent to the crawlability of your website.

Search engine submission
After we optimize your website, we carry out search engine submissions. Your website is methodically submitted to all the major search engines like Google, Yahoo, MSN and directories like DMOZ. If a niche directory exists for your industry, we will submit your site there too, as well as to the lesser search engines. In fact, you will get a Submissions Report outlining all search engine submissions made. Search engines and directories are the wellspring of traffic on the Net and as such, it is extremely important to have a good search engine submission program in place.


Some of our search engine friendly design principles

• Manual submission of your website URL to top search engines like Google, MSN, Yahoo and Altavista among others. In our book, manual submission is a more effective method than automated submissions, which are done through site submission software.
• Submission of your website to more than 120 relevant search engines and directories. Some well known directories are the Open Directory Project and the Yahoo! Directory. We try our best to get you listed in a directory of repute because a directory listing can earn you lots of relevant links, which in turn raises your link popularity.
• A detailed Beta Submissions Report with details of the search engine submissions made.

Interested in our Search Engine Optimization Services? Request a Quote