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Reputation Management for Job Seekers
Is your online reputation threatening your career prospects?

According to Careerbuilder.com, “77% of executive recruiters use search engines to research applicants.”  And this doesn’t include college recruiters, peer searches, and searches by your current employer. It stands to reason; virtually every professional uses search on a daily basis. After all, a web search probably takes less time than reading a resume, and the information is from “objective” sources.
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How do I clean up my online reputation?
If you’re part of today’s younger workforce, you may be finding that all those blog and Facebook postings—fun at the time—are coming back to haunt you. Now you’re walking into the job market with an online reputation to clean up. If you’re an older worker, you may have laid a “cyber-trail” that goes back through many years and many jobs.

“No one knows how many job candidates worry about how their online reputation can affect their job prospects, but anecdotal evidence suggests that more people are realizing that what they do online -- and what others say about them online -- can play a role in determining whether they get hired or fired.” --Monster.com

Can I Get Rid of That Stuff?
Most of what you posted is there to stay. You might get some material removed, but a great deal of online content is stored in the Internet Archive, a nonprofit initiative set up as a resource for researchers. Many of the postings about you, and by you, are now associated with your name—and your name has become a “keyword” that brings up this content in Google and other search engines. Your requests to remove this content may, themselves, become postings that merely inflame the issue.

What Can I Do?
  • Do the research.
    Where are all the negative postings about you? Are they associated with only your name, or also with the names of any businesses you’ve been part of? Are they deeply entrenched? Do they appear in the top 20 ranks on Google? Does it look like you can get them removed?
  • Start your own PR campaign.
    Begin to flood the Net with positive content about you and your businesses. Create a daily routine in which you upload articles, news items, opinions, reviews, etc. Try to do this on high-profile sites that will yield good search engine rankings. Your objective is that, in time, the positive postings will overcome the negative ones. But, of course, this will take a good deal of time and effort.

What Does Netsmartz Offer?
Reputation Monitoring: For a low monthly fee, Netsmartz will send you monthly reports detailing what’s being said about you in news sites, blogs, photo and video sites (like YouTube), social media hubs like MySpace and Facebook, and anywhere else.
This report combines both computer and human intelligence to produce a profile of “who you are on the web.” We’ll show you the problem areas and offer advice. This service is an amazing value for the price. Request a Quote

Reputation Defending: For a low monthly fee (no long-term contracts), Netsmartz can take over as your personal public relations team. We’ll interact with you to get personal background information, and then begin the process of making blog, forum, article, and social media postings on your behalf. We’ll place all the expertise we use in our Online Brand Management service at your disposal. This includes the use of professional PR writers, media designers, and “social media optimization” experts. We can even offer our legal services to “expunge” a negative posting if necessary. 

The results?

  • The general “spin” of the Web will be positive about you.
  • You will control the way people see you online—not the search engines.
  • Old negative listings will be pushed out of sight, and out of mind.

For additional cost, we can expand the number of type of media used.
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Your online reputation can be your chief asset—or your chief nemesis. We put you back in charge.
Contact Us about Reputation Management. Call 1-888-661-8967
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FREE Reputation Management Report!
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