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SMO is an action concept that generates both immediate publicity and higher search engine rankings. Its promise is unique.
It works through social portals, online meeting places, and community webstes. Its methods include RSS feeds, blogs, news forums and using the buzz power of Flickr, YouTube, Digg, MySpace, and the sites that have "turned up the volume" on the Net. These sites are the hubs that pull millions of hits by the hour and that energize the search engines. |
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| See next section: Online Reputation Management |
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