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| E-marketing > PPC > 123fileconvert.com |
| 123fileconvert |
| www.123fileconvert.com gets more than 150% ROI after implementation of SEM campaign. |
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| Duration of Project- |
| 2+ years and continuing. |
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| Client: |
| The client is a software company in the business of developing and selling utility software through its websites. The client had been running a reasonably successful Ad Words campaign when Netsmartz was asked to take over the campaign. However, growth in revenue had stagnated and the client was not happy with the overall ROI of the ad words campaign. The Netsmartz team spent the first few days in analysis of data from existing ad words campaign. Keywords were categorized according to their performance on both directly measurable parameters such as Conversion rate, cost per conversion, More... |
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