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PPC is the quickest and most effective way of promoting your products and services online
Pay Per Click (PPC) is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his ad. The cost of the campaign is based on the number of times a prospect clicked on your website. Since the advertiser pays for each click that takes the visitor to his site, PPC is also called CPC or Cost Per Click.
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| See next section: Social Media Optimization |
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